![]() If you want to climb your way up to the first page of Google, your page needs to load in under four seconds. Research findings based on Portent states that websites should aim for less than four seconds loading time for best conversion rates. Not only will you have a greater chance to rank on the first page of Google’s search result, but you will also have a website that is more likely to convert. To maintain a profitable business in the online realm, you will need a solid foundation that includes fast page speed. As such, the faster your page loads, the better you rank on Google, and the easier users can find your website. A recent announcement by Google Search Central states that it will give authority to websites that can load quickly. ![]() As you likely already know, SEO affects how your site ranks on the search engine results page. If a page loads at lightning speed, visitors are more willing to stick around, browse through more of your content, and ultimately convert.Īnother reason to improve your page speed is to maximize your Search Engine Optimization (SEO). However, because of a slow loading page, prospective clients grow impatient and leave without making a purchase. Let’s say you were able to successfully drive traffic to your site after all your digital marketing efforts. Page speed also plays a major role in your conversion rate. Essentially, if you do not have a fast website, it will damage your bounce rate drastically. Faster pages are more efficient and provide a much better on-page user experience.Īccording to a study by Kissmetrics, if a page takes longer than 3 seconds to load, more than 25% of users will click away. Page speed is critical to your business and your audience simply because no one likes a slow-loading page. The truth is, every element of a page will influence the page speed. This is because the devices have different technological aspects, which results in different user-experience for desktop and mobile users.įactors that affect a page’s speed include its HTML code, CSS that styles page elements, various JavaScript files, images, videos and other multimedia, and so much more. Page speed is calculated separately on desktop and mobile devices. Page speed is defined as the amount of time required to display all the content on a particular page. This blog will cover everything you need to know about speed tests and, most importantly, how to make your page load faster. This is a problem for a multitude of reasons, but do not worry. Everything looks great until you run a Google page speed test and realize your page is not as fast as it should be. ![]() So you’ve developed your business website. ![]()
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